Discover How to Create, Market, and Sell Print Collections That Attract Clients—Even in a Crowded Industry
For Surface Pattern Designers Ready to bring their artistry to the industry
Take advantage of this exclusive one-time pre-sale offer to join The Print Life at a special introductory rate. Lock in your first year for 2025
JOIN NOW!
Join The Print Life Membership for step-by-step guidance, expert support, and proven strategies to build a thriving creative business.
sound familiar?
Building a business as a surface pattern designer is tough.
I get it—this industry can feel overwhelming, saturated, and hard to break into.
You’ve spent countless hours designing, sharing your work on social media, and pitching yourself to buyers. Maybe you’ve reverse-engineered email addresses, scoured LinkedIn for contacts, or opened an online shop—only to feel like you’re hitting a wall.
It’s frustrating. It’s exhausting. And if you’re like so many designers I work with, you might even be wondering if it’s all worth it.
The truth is, buyers have more options than ever, and the competition is fierce. If you’re unclear on your style, unsure of your target market, or don’t have a strategy to connect with the right clients, gaining traction can feel impossible.
You might find yourself:
Chasing trends instead of creating work that reflects your vision.
Pitching endlessly without hearing back.
Accepting low offers out of fear there won’t be another opportunity.
But here’s the thing: The problem isn’t your talent. It’s the gap between your artistry & your industry
—and if often feels too wide to cross.
Here’s the good news:
You don’t have to keep spinning your wheels. With the right process, you can bridge that gap.
Are you ready to unite ART + STRATEGY?
You’re putting in the work, but the results just aren’t coming.
In The Print Life, you will:
Discover your niche,
Refine your signature style,
Find your target audience,
& market your art effectively so that you can create with intention and connect with buyers who are ready to invest in YOU!
The truth is, the most successful designers aren’t trying to appeal to everyone—they’re creating with intention, aligned to a specific market or style that sets them apart. Without clarity, it’s easy to get lost in the noise, feeling like your work is overlooked no matter how hard you try.
But here’s the thing: buyers don’t want generalists. They want specialists—designers who are confident in their unique perspective and can deliver exactly what they’re looking for.
Specialization is the secret to standing out and thriving in a crowded market.
Ask yourself: what’s more likely to bring you success?
Doing what everyone else is doing and hoping for results?
Or focusing on a small segment of the market, creating work that’s uniquely yours and aligned with what buyers actually want?
so what is the missing piece? designing with intention.
When you focus your energy on the right things—your niche, your market, your creative identity—you begin to bridge the gap between artistry and industry. This isn’t about doing more. It’s about doing what matters most.
At The Print Life, we’re here to guide you in building clarity around your creative direction, aligning your work with intention, and stepping into the market with confidence. When you know where your art fits and who it’s meant to serve, everything becomes more focused, purposeful, and achievable.
JOIN NOW!
introducing...
Build an authentic brand and create a marketing plan that feels true to you...and that you can implement consistently.
When you join the Print Life, you'll...
For surface pattern designers ready to create,
market & sell their designs with clarity and confidence.
Learn the Design Niche Method strategy so you can cultivate a creative identity that’s distinctly yours and resonates with the market.
Master essential design techniques like layouts, color and cohesive collections to create polished, professional work.
Master the art of marketing and relationship-building. Learn how to confidently pitch, promote, and sell your work while building lasting connections with clients who value your designs.
Market Your Art Effectively
the marketer
This stage is all about connecting with your unique voice as a designer. Through guided exercises and exploration, you’ll uncover your signature style—your handwriting—and attract clients who are drawn to your distinct style.
Discover Your Signature Style
the artist
Navigate Your Creative Journey with Intention
Your Design Path
Connect your work with the right clients by learning how to research, identify, and align with your ideal market. Build a clear understanding of your target audience, their needs, and how to create designs that resonate.
Define Your Unique Niche
the specialist
Elevate your technical abilities with a focus on color, composition, layout, repeats, and merchandising. This stage helps you create cohesive, professional collections that meet industry standards and capture your clients’ attention.
Develop Your Design Skills
the designer
Learn to craft a brand that reflects your unique style and speaks directly to your audience. This stage empowers you to communicate effectively, establish your professional identity, and ensure your work stands out in a crowded market.
Craft An Authentic Brand
the storyteller
Core training aligned with the Design Path to deepen your creative and business focus.
Practical labs to strengthen design skills in style, trends, or technical execution.
01
02
Rotating Q&A, peer panels, guest speakers, and special trainings for tailored support.
03
Personalized coaching, print critiques, audits, and tools to drive real results.
04
new content each month!
Print Life is designed to deliver consistent, actionable content and growth opportunities, meeting you wherever you are on the Design Path. Here’s what you can expect each month
"The program is a step by step guide on how to navigate the world of pattern design. "
Melissa
print life member
Why this membership?
When I began my journey as a freelance print designer, I noticed a huge gap in resources. There was little guidance on finding clients, preparing files, working with print studios, or building strong collaborations. Through years of trial and error, I’ve navigated the complexities of print and apparel design, freelancing, in-house roles, launching studios, and identifying niche markets.
This membership is built on everything I’ve learned, so you don’t have to figure it out alone. I’ve distilled years of experience into a clear, actionable framework to help you confidently grow your creative business—whether you’re just starting or ready to take things to the next level.
learn with me!
Picked up new clients who have come to me specifically for my handwriting
I’ve really started to feel confident in my own strengths and have actually picked up new clients who have come to me specifically for my handwriting.
Alex
attracting clients
Hear from members, past and present.
Concrete steps for building my client base
Concrete steps for building my client base; defined my niche in words so I can work towards excelling in it. Clarified understanding of parts of the industry that I haven't worked in before. Feeling that there is a solid community to bounce ideas off.
Lisa
building a client list
Totally unique to other surface design courses around...
Totally unique to other surface design courses around. I love the print design for fashion focus. The calm and active steps shown by Leslie are easy to follow and being able to find your market and style and then attract the right buyers is invaluable.
Jac
fashion focused
Move from feeling creatively scattered to having a clear, cohesive style that’s authentic to you and resonates with your market.
Understand exactly who your target clients are and what they need, empowering you to create designs that align with market demands.
Strengthen your technical abilities—like layouts, repeats, and file preparation—so your work meets professional standards and minimizes client revisions.
Develop a personal brand that reflects your unique style and values, making it easier to connect with clients and confidently market your work.
Learn to pitch, sell, and build relationships with buyers, creating consistent opportunities to monetize your art and sustain your business.
Transition from feeling overwhelmed or stuck to building a thriving creative business, supported by actionable content, a like-minded community, and expert guidance.
The Print Life Supports You To...
If you join and find that the content does not meet your needs, no problem!
I want you to know that I believe in this program so much that I am removing the risk factor for you.
This is a subscription based membership, so you can easily cancel if you do not find that the content aligns to your needs. Just email me and I will refund you, no questions asked. Also, if you join monthly to see if it is a good fit, always know that you are welcome to upgrade to the annual at anytime. (Not prorated)
See you on the inside!
money back
guarantee
100%
I completely understand! Feel free to reach out with any additional questions you have about the PLM. I am here to help!
Still on the fence?